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News Coverage Portfolio of Alan Rycroft
Since 1987, Alan Rycroft has been delivering quality coverage, events and campaigns to the media, on behalf of government agencies, private enterprise and the non-profit sector. The following sampling illustrates the quality of his media stories and campaign work. If you would like to arrange a meeting to view his portfolio and discuss your needs, just email or call 250.592.8307.
Also available
Centre for Integral Economics
In
June 2003, Rycroft helped launch the Centre
for Integral Economics' report on grizzly bear economics in British
Columbia. Coverage was phenomenal across Canada, and particularly in BC.
Print coverage included an excellent article on the editorial pages of the
Globe
& Mail, a front page in the Vancouver
Sun, and several Canada Press/Broadcast News wire
stories. As well, we received good coverage on CBC, CKNW, CKWX, C-FAX
and CFMI radio stations, and favourable reports on BCTV, CBC TV (english
and french), CTV and Global TV, which are available for viewing on VHS videocassette.
PureEdge Software Solutions
While
working with PureEdge
Solutions in 2002, Alan Rycroft placed many stories in US and Canada
print and web publications, primarily in the computer press, but also in
business outlets including Canada's National
Post. Flashing at the right are other publications that ran his
PureEdge stories. Links to the excellent
coverage are also available. The Director of Marketing had this to say
of Rycroft's performance: "“His
accomplishments included: Creating, managing, and executing our media relations
program from a zero impressions position to one in which we typically received
over 900,000 impressions per quarter.”
Peace, Earth & Justice News
In 1996, Alan Rycroft founded the Peace, Earth & Justice News, which is a free daily email and web news service. He has been the Senior Editor ever since.
BC Ferries
Mr. Rycroft handled many "files" at BC Ferries from 1995 through 1998, managing media, government and internal communications for safety and environment, the northern services and Discovery Coast Passage, statistics, community relations, stakeholder processes and finance. The top story he managed was the opening up of Discovery Coast Passage, BC Ferries' only new route during the last two decades. Some of the more spectacular media coverage he obtained as a Communications Officer is outlined below.
Ferries in inclement weather, The Weather Network. One of several stories I placed with The Weather Network, while working at BC Ferries.
The little ferry that could, Front Page of Travel Section, The Seattle Times and Seattle Post Intelligencer, July 28, 1996.
A passage to Klemtu, Front Page of Travel Section, The Globe and Mail, March 15, 1997.
New ferry ride to Bella Coola like a trip on a cruise ship, Front Page of Vancouver Sun, May 31, 1996.
The Ferry Stops Here, Article with Photos, Los Angeles Times, February 9, 1997.
The the Inside story, Front Page of Travel Section, Vancouver Province, August 18, 1996.
Discovering the Unknown Coast, Article with Photos, Beautiful British Columbia, Spring 1997.
Voyage of Discovery, Front Page and Cover of D Section, Times Colonist, July 26, 1997.
CFAX, Destinations Travel Show. BC Ferries' Marketing Director Bill Bouchard talks about the Inside Passage and Discovery Coast ferry routes.
Centre for Education Information, Standards & Services
As a Communications Consultant to this government agency in 2001 and 2002, Mr. Rycroft was able to overcome a corporate culture shy of media exposure, and obtained eight positive articles monthly in newspapers across British Columbia, while doubling traffic on their web site. Below are a few of the articles he wrote and placed.
Education Outlook: The Next Ten Years, Editorial Feature, Times Colonist, March 5, 2001. Appeared also in many other BC newspapers.
A Parent's Fact Sheet on Post-Secondary Education, Article, Island Parent Magazine, February 2001.
Opening Doors Bulletin, 584 K Newsletter, Centre for Education Information, distributed to every high school in British Columbia, March 2001.
Suki's Advanced School of Hairdressing: creativity at the cutting edge, Article, On Track magazine, Centre for Education Information, December 2000.
Georgia Strait Marathon
Alan Rycroft coordinated a full-time staff of six, contractors and several hundred volunteers, to mount this ambitious fundraising marathon. Hundreds participated in the marathon using about 150 water craft, and many swimmers. The event had five venues. At Sechelt was registration, briefing, overnight camp and the morning launch. The marathoners then crossed Georgia Strait paddling and swimming to a Nanaimo beach landing. A music festival was held in a Nanaimo park en route to the weekend event 's conclusion with a second night of camping and a day of activities at Newcastle Island, off downtown Nanaimo.
Produced for the Third Annual Save the Strait Marathon in the summer 1992, our thirty-second commercial ran on several TV stations.
BCTV News, 3½-minute story. A great story on the province's most-widely watched newscast, highlighting the many environmental hazards facing the Georgia Strait, Canadian Swim Team member Fin Donnelly, and fundraising.
Saving the Strait: Gulf vulnerable marthoners warn, Front Page of Arrowsmith Star, August 28, 1992 (with photos and large poster).
And many, many other articles throughout BC's west coast.
Nuclear Ships
Ridding Canada of nuclear ships has been a dream of Al Rycroft's since he arrived in Victoria in 1989. Below is a sampling of just a few of the early media stories and campaign strategies he has managed.
Nuclear Umbrella and Law, Asahi Shimbun (Japan's third-largest daily paper), March 13, 2001.
CHEK TV News, June 22, 1995, Lawsuit in Supreme Court of Canada. The Supreme Court of Canada refused to hear our appeal of a decision to allow nuclear ships to continue entering Canadian waters.
CKNW, June 9, 1992, The World Tonight. Alan Rycroft is interviewed after a day of hearings for the VIP Society's lawsuit, suing the federal government for a public, environmental review of nuclear ship visits.
Municipal campaign, CH TV News (Rycroft as spokesperson). In 1990, I coordinated a campaign on behalf of the Victoria Peace Centre to gauge support for a public environmental review of nuclear ship visits. This CHEK story finds me at Oak Bay City Hall, arguing successfully in favour of the municipality calling for a review. The final campaign results were outstanding, and include:
- Eight of ten municipal councils in favour, six unanimously.
- All local Members of Parliament in favour.
- Two Legislature votes of 51:1, made British Columbia a nuclear-weapons free zone, and formally requested the Federal Government to hold an environmental review.
Environmental Assessment, November 13, 1990, CH TV News Greenfile. An in-depth newshour look at the hazards of nuclear ships.
CFAX Radio, November 22, 1990, Talk It Over with Susan Brice. Phone-in show on nuclear ships with Alan Rycroft.
Hot nuclear waters, Front Cover of Monday Magazine, August 23-29, 1990 (with photo).
Flotilla sets sail, Front Page of the Martlet, November 2, 1989 (with photo)
Peace paddles, Front Page of Times Colonist, October 29, 1989 (with photo)
Earth Walk
Al Rycroft has participated in organizing every Earth Walk for Global Justice since 1990 and 1991, when he coordinated the largest Walks ever held: 15,000 participants, or about eight percent of the local population! Here are a few of the media stories he obtained for the event.
Victoria's protest held in peace, Front Page of Times Colonist, with large photograph, April 22, 2001.
Weather smiles on 20,000-strong gathering for peace, Earth Day, Front Page of Times Colonist, April 21, 1991.
100.3 the Q Radio, April 1993, 30-Second Radio Ad.
CFAX & Q-100 Radio, April 24, 1993, Morning News.
March renews hope for world survival, Front Page Marketplace, Times Colonist, April 28, 1993 (with photo).
Q-100, March 24, 1993, Newsmagazine Interview with Cliff Lesquene.
CFAX, February 17, 1993, Talk it Over with Drew Snider. Phone-in show with Alan Rycroft and Kealey Pringle.
Earth Walk Main Stage (15,000 participants), 1991, Rogers Cable (3 hours available). Rogers broadcast the main stage for three hours on cable TV.
Celebrating Mother Earth. Join Festive Peace Walk. Concert at park. Bring kids to Earthfest. Front Page D Section in Times Colonist, April 18, 1991 (with photo-collage).
Kootenay Weekly Express
In 1988, Alan Rycroft was the founding Editor of this arts and issues newspaper, then known as WHAT's ON, the largest-circulating paper in the West Kootenays, distributing 15,000 copies throughout Nelson and the region.
Other Issues
Mr. Rycroft actively contributes to a wide range of issues in his community, both as a volunteer and professional. Here are a variety of other stories and campaigns he has worked on.
BC Environmental Network AGM. All sessions broadcast by Rogers Cable Vancouver, 1993. I co-coordinated this annual conference of BC's environmental movement, which included participation from BC's Ministers of Aboriginal Affairs and Forests, as well as all of the province's leading environmentalists.
There's a new way to donate living trees, Front Page D Section of Times Colonist, December 7, 1991 (with photo of Victoria Mayor David Turner and a large poster). Spearheading the use of living Christmas trees.
The green teens, Vancouver Province, August 18, 1991 (with photos).
Anti-logging pair ends fast after 28 days, Front Page of B Section of Times Colonist, August 20, 1991 (with photo).
Quaker doctor vows to fight after tax protest fails in court, Front Page and front page of B Section of Vancouver Sun, October 12, 1989 (with photos on both covers).
Naval officer resigns to work for peace, Front Page of B Section of Times
Colonist, February 21, 1991 (with photo).
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