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    <loc>https://www.sunshinecommunications.ca/services</loc>
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    <lastmod>2026-04-01</lastmod>
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      <image:title>Services - Digital Communications</image:title>
      <image:caption>In today’s landscape, you must go digital to meet your communications objectives. We’ll work with you to make sure your target audience receives your message—by email, through social media, or a targeted digital advertisement.</image:caption>
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      <image:title>Services - Graphic Design</image:title>
      <image:caption>From Facebook posts to flyers, we design professional products that shine the spotlight exactly where you need it to be!</image:caption>
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      <image:title>Services - Writing</image:title>
      <image:caption>Tactics and technology are rapidly changing, but good communications will always require good content. From grant applications to ad copy and social media to email newsletters, we will help create the content you need no matter what the medium.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11b010c58a5a1c1e90c4fe/1595374932252-ALRUEG64UBSBLM3MX0G7/Communications+Planning.png</image:loc>
      <image:title>Services - Communications Planning</image:title>
      <image:caption>If you don’t have an objective, then doing anything feels like success. We will partner with you to determine your objective, identify your audience, determine what motivates your audience, craft a message tapping into those motivations, decide how to deploy your message, and measure your results.</image:caption>
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  <url>
    <loc>https://www.sunshinecommunications.ca/home</loc>
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    <lastmod>2026-04-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11b010c58a5a1c1e90c4fe/45abd348-0830-43f1-87bd-744db5d28ea3/1000052452.png</image:loc>
      <image:title>Home - What story do you want to tell to win?</image:title>
      <image:caption>Since humans were still living in caves, we have always communicated with stories. And if you’re a leader in business, public service, non-profit or politics you know that the best story often wins. I’m Jordan Ray. As sole proprietor of Sunshine Communications, and a Principal and Senior Narrative Consultant with Curious Public, I help clients achieve their business goals through story-driven communications. If we work together, we’ll discover the story that defines the essence of your brand through a collaborative, research-driven process. Then, you’ll get my best advice on how to make sure that story is heard by your key audiences. I am a public affairs professional with over 10 years of experience in communications and politics in the public and private sector. I have created brand guidelines, marketing plans, campaigns, and communications plans for organizations of all sizes in Canada.</image:caption>
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  <url>
    <loc>https://www.sunshinecommunications.ca/contact</loc>
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  <url>
    <loc>https://www.sunshinecommunications.ca/about</loc>
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    <lastmod>2026-04-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11b010c58a5a1c1e90c4fe/1595370570118-LPZS3DN8F2SJA9J8WAWI/Jordan+Coffee+OLP+Office.jpg</image:loc>
      <image:title>About - As a kid born in Alberta and raised in British Columbia, you might have never guessed that I’d end up working in Ontario politics.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11b010c58a5a1c1e90c4fe/1595370864893-JY2RG974WEIICSZSJO3M/207111_20690820536_4888_n.jpg</image:loc>
      <image:title>About - A high school teacher of mine got me into politics. Doing research for a history project I’d chosen in the eighth grade, I stumbled upon a person who’d made a lasting impact on people’s lives—changing Canada for the better, forever. That was Pierre Trudeau with the Charter of Rights and Freedoms. I realized I wanted to make a difference for people just like he had. I ended up studying politics at Queen’s University before doing a Master’s in International Trade Policy at Carleton University, where I got my first political gig as a day-a-week volunteer in a Parliament Hill office in 2013.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11b010c58a5a1c1e90c4fe/1595371634014-L8TFKR6FVISUTLHZE50Q/47396584_10161139287110537_1137581990254477312_o.jpg</image:loc>
      <image:title>About - In 2014 I got my start at a national public affairs agency in Toronto, working for clients in the agriculture, manufacturing, financial, education and non-profit sectors. Then in 2016 I made the jump to Queen’s Park, working in government for two years. Both in the private sector and in government, I managed communications products and strategies of all kinds: Social media content, lawn signs, printed newsletters, website content, rapid response plans, press conferences, news releases, local advocacy campaigns, event promotions…you name it, and I’ve probably done it!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11b010c58a5a1c1e90c4fe/1595372102648-ENBKF0P85MDVX9C2MOWC/82964583_10101383552353018_7404537173220786176_o.jpg</image:loc>
      <image:title>About - At the Ontario Liberal Party, I managed all of the Party’s communications and worked with a small team to take on enormous challenges. I worked with the Ontario Liberal Caucus and Interim Leader John Fraser to establish the Party’s interim communications strategy, designed and managed content for the Party’s social media channels, oversaw the Party’s email fundraising campaigns, created digital and print materials for two by-elections, and managed the Party’s internal communications with the board of directors and all Party members.</image:title>
      <image:caption>I also led the Party’s internal and external communications through the 2020 Leadership Election, including six all-candidate debates and the Leadership Convention in Mississauga. I also managed the email plan giving all Party members instruction on how to vote. It’s the biggest project I’ve been part of.</image:caption>
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